With summer in full swing and event season upon us, keep an eye out for our brand-new consumer marketing campaign for the 2023-2024 year. This campaign aims to showcase the passion Alberta producers put into raising this iconic product. From all the ways producers show steadfast dedication to their work, to the ways a chef…
Read MoreABP supports and connects with families at Ronald McDonald House. This Spring, ABP in partnership with Canadian Beef Centre of Excellence (CBCE), was proud to host “Home for Dinner,” events at the Ronald McDonald House Canada (RMHC) locations in Edmonton and Calgary. The two events were designed to support families staying at the Ronald McDonald…
Read MoreConnecting producers and retailers to beef consumers is about to get a whole lot easier thanks to a QR-code UPC code-based education portal spearheaded by Canada Beef. The Beef Information Gateway is a new digital ecosystem that aims to put beef education in the hands of consumers and open their minds to new and different…
Read MoreFor Alberta Beef Producers, communicating beyond the farm gate to our beef consumer has always been top of mind. This is important when it comes to creating and maintaining demand for our beef of course, but also fostering understanding. An understanding of our industry, the world-class beef that we sustainably raise, and the producers that…
Read MoreCanadian Beef Industry Award winner, Dr. Surya Acharya, sets his sights on sustainable innovations to help tackle beef industry challenges Every year the Beef Cattle Research Council recognizes a researcher or scientist whose work has contributed to advancements in the competitiveness and sustainability of the Canadian beef industry. This year, the BCRC awarded ABP nominee…
Read MoreWhen you pull up the driveway to Bob Hahn’s farm, Hahn Cattle Co., you might think it’s a typical angus operation. However, tucked away in an unassuming Quonset is a custom-built storefront with display freezers and a dry-ager that prepares high-end quality cuts of beef for local consumers. Accountant by day, Angus producer by night,…
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