Out and about with Alberta Beef Producers

Did it feel like summer went by in a blink of an eye? For us too. The first restriction free summer had the team at ABP hustling around the province. Here’s a few highlights from the ABP team’s summer:

Save On Foods Meet the Ranchers – June 11, 2022

This year, alongside other Western provinces, we partnered with SaveOn Foods to host Meet the Ranchers Day in five SaveOn locations across Alberta. The goal of this event was to connect consumers with local producers and chat with people about where their food comes from. It was very successful, with multiple locations selling out of beef that day.

Calgary Stampede – July 8-17

The first full-fledged cattle trail and Calgary Stampede in a few years did not disappoint. We were thrilled to chat with attendees, and kick-off this year’s consumer campaign ‘How do you Burger?’ We asked people whether they cut their burger in half and save the rest or devour the whole thing, because it’s the best? To no one’s surprise, most people could not resist a delectable Alberta beef burger.

Alberta Beef Industry Stampede Summit – July 14, 2022

This year, ABP, alongside industry partners Canadian Cattle Association, Western Stock Growers Association, and Alberta Cattle Feeders Association, hosted the inaugural Alberta Beef Industry Stampede Summit. This gathering, hosted at Modern Steak and the Hyatt in downtown Calgary, was a way for industry to connect with key political figures and build relationships with politicians.

Lacombe Field Day – July 27, 2022

Alberta Beef Producers proudly sponsored and attended Olds College’s Field Crop Development Centre (FCDC) Field Day in Lacombe. Attendees were treated to informative presentations by researchers and industry experts on malting barley breeding and quality, feed & forage barley breeding and biotechnology, pathology, and triticale breeding.

Open Farm Days – Aug 13-14

This year we worked with six producers in Alberta to host Open Farm Days. We sent educational materials, draw prizes and giveaway items across the province for producer who opened their farms for tours. Our producers were so excited to chat with everyone in attendance about where their food comes from and the inner workings of different types of beef operations.

Canadian Beef Industry Summit (CBIC) – Aug 15-18, 2022

A small contingent of ABP staff and the executive, attended the Canadian Beef Industry Conference in Penticton, B.C. It was wonderful to gather with producers and industry from across the country and tour ranches that operate in tricky conditions, and those that go above and beyond in their sustainability efforts.

Alberta Day – September 2-3, 2022

New to the events calendar this year, we were invited to exhibit at Alberta Day festivities in Edmonton and Calgary. The ABP team saw an excellent turn out and engaged with consumers and producers at the Legislature in Edmonton and at Prince’s Island Park in Calgary. What a better way to celebrate Alberta than with Alberta beef.

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This article was first published in Volume 2 Issue 4 of ABP Magazine (October 2022). Watch for more digital content from the magazine on ABP Daily.