Public and Stakeholder Engagement (PSE)

Public and Stakeholder Engagement, along with funding and in-kind partners, are excited to announce the launch of The Guardians Grazing Game, an online grazing simulation designed for students in grades 7-10. Participants learn how cattle benefit carbon sequestration and wildlife habitat through rotational grazing in both native grasslands and tame pastures. By moving cattle at…

On a beautiful day in early October, 35 teachers from around Alberta gathered in the warm sunshine on W.A. Ranches, just west of Calgary. On a hillside surrounded by crop fields, the teachers had a terrific view of the sliver of native grassland that remains in the coulee around Skull Lake. It was a perfect…

The Canadian Cattlemen’s Association’s (CCA) Public and Stakeholder Engagement team is announcing a new and improved Beef Advocacy Canada (BAC) program. BAC is an online learning program designed to empower, equip, and connect beef advocates. Through a series of five self-guided courses, participants learn about the key concerns consumers have about beef and be equipped…